British Airways to promote Zambia’s tourist destinations

British Airways to promote Zambia’s tourist destinations
Written by Joan Chirwa
Saturday, February 14, 2009 4:20:11 AM

BRITISH Airways has embarked on a campaign to promote touristdestinations in and around Zambia. “This promotion includes a once a week radio programme on Radio Phoenix called Travel Secrets, that promotes local destinations in Zambia and offers listeners the opportunity to share their travel experiences,” stated British Airways country commercial manager Chana Musakanya in a press release.

“Travellers should be able to make their travel experience a memorable one, both locally and internationally. British Airways is therefore proud to play a role in promoting tourism in Zambia. We strive to work with local providers to offer our passengers invaluable Zambian experiences.”

And commenting on the Innovation in Travel award that British Airways received last week, Musakanya said airline was proud to receive such recognition as it showed the appreciation from passengers of the premiere services being offered.

“British Airways in Zambia has now introduced an upgrade offer from the World Traveller Plus to Club world until the end of March 2009 on one sector of the journey,” stated Musakanya.

And during its Travel Secrets radio programme, British Airways voted Tongabezi Lodge, located on the banks of the Zambezi River near Victoria Falls in Livingstone, as the Valentine’s destination this year.

Last year, the lodge was awarded the World Travel Award as Zambia's leading Safari Lodge.