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Mbula gives tips on 'Buy Zambia' Promotion

Mbula gives tips on 'Buy Zambia' Promotion
By Lambwe Kachali
Friday November 02, 2007 [03:00]

ZAMBIANS should do away with the casual approach to business if the ‘Buy Zambia’ promotion is to be competitive at international level, Zambia’s High Commissioner to South Africa Leslie Mbula has said. In a statement, High Commissioner Mbula stated that it was difficult for Zambian products to compete with other imported goods, particularly in South Africa because of the poor quality.

He noted that although the promotion (Buy Zambia) was in South Africa, Zambia should continue to encourage and improve on the quality of goods it was exporting to foreign countries.

“I therefore advise the Zambian team that in order for the goods to be proudly Zambian, there is need to improve on the products and services as well,” High Commissioner Mbula stated.

“The end goal of ‘Buy Zambia’ would be realised after a string of excellence. This should start with the improvement of Zambia Bureau of standards until it is proficient enough as well as doing away with casual approach of business.”

The ‘Buy Zambia’ brand team which seeks to promote Zambian products at the expense of imported goods is currently in South Africa to compare notes with their ‘Proudly South African’ counterparts.

Buy Zambia consists of government and private sector individuals and is led to South Africa by Mable Mung’omba.
Mbula expressed gratitude that both the government and the private sector had participated in the undertaking.

Labels: MARKETING

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