Monday, July 22, 2013

Zambeef launches lies campaign
By Prudence Phiri
Wed 10 July 2013, 14:01 CAT

ZAMBEEF Products Plc has adopted singer Petersen's Bufi song to dismiss recent findings that some of its imported beef products that were tested contained aromatic aldehyde.

According to tests carried out on samples of Zambeef imported beef products by the Ministry of Health through its Food and Drug Laboratory, it was found that they contained aromatic aldehyde, a preservative substance that is said to cause cancer.

But Zambeef has defended the quality of its imported beef products.
Zambeef on Monday staged a road show in Lusaka's Mtendere township where a public address system mounted on a stage at the company's outlet constantly played the Bufi song.

The director of ceremony once in a while chipped in to announce that whatever was written about Zambeef regarding the safety of its products was buffi - lies.

A woman dressed in bum shorts and a Zambeef branded T-shirt with three other men entertained the huge crowd with dances and occasionally dished out T-shirts and key rings while a promotion for customers that bought meat products was also conducted.

Eligibility for the draw was restricted to only those that bought meat products from Zambeef and were required to indicate their names and phone numbers on receipts.

Prizes for the promotion ranged from Zamanita cooking oil, sausages, polony and beef.


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